How to build a unique brand for your start-up - an introductory guide

In this session, you’ll receive an introduction about the power of branding and will explore how can branding stimulate your business and influence your culture. You’ll learn about different branding models such as ‘the butterfly model’ and look to apply them to a case study. After this session, you should have a good grounding to consider your brand purpose, proposition and personality. 

This workshop is ideal for third year or master students interested in their own business but is open to everybody interested in learning about brands.

The link to the Zoom meeting will be sent to all ticket holders closer to the event.